Minzifa Travel
Last Updated: August 2026
This Cookie Policy explains how Minzifa Travel uses cookies and similar technologies when you visit minzifatravel.com.
It should be read together with our Privacy Policy, which explains how we collect, use, share and protect personal information.
1. What Are Cookies?
Cookies are small text files that websites place on your device when you visit them.
Cookies can help a website:
- function correctly;
- remember your preferences;
- understand how visitors use the website;
- improve website performance;
- measure marketing campaigns;
- provide more relevant advertising.
Cookies may be stored for different periods of time.
Session Cookies
Session cookies normally expire when you close your browser.
Persistent Cookies
Persistent cookies remain on your device for a defined period or until you delete them.
2. Why Minzifa Travel Uses Cookies
Minzifa Travel may use cookies and similar technologies to:
- operate and secure our website;
- remember visitor preferences;
- improve website functionality;
- understand how visitors navigate our website;
- measure website traffic;
- identify technical problems;
- understand which pages and tours attract the most interest;
- measure the effectiveness of marketing campaigns;
- understand how visitors arrive at our website;
- improve our advertising and marketing activities;
- support conversion measurement;
- improve the overall customer journey.
3. Categories of Cookies
We divide cookies into the following main categories.
3.1 Strictly Necessary Cookies
These cookies are required for the website to function properly.
They may support functions such as:
- website navigation;
- security;
- fraud prevention;
- session management;
- form functionality;
- cookie consent management;
- access to secure website areas;
- maintaining technical website settings.
These cookies cannot normally be disabled through our cookie preference center because the website may not function correctly without them.
Where permitted by applicable law, strictly necessary cookies may be used without consent.
3.2 Functional Cookies
Functional cookies help improve the usability and personalization of the website.
They may be used to remember:
- language preferences;
- location preferences;
- previously selected options;
- user interface preferences;
- other settings that improve the visitor experience.
If these cookies are disabled, some website features may not work as intended.
3.3 Analytics Cookies
Analytics cookies help us understand how visitors use minzifatravel.com.
They may collect information about:
- pages viewed;
- landing pages;
- time spent on pages;
- website navigation;
- traffic sources;
- device types;
- browser types;
- approximate geographic location;
- website errors;
- user interactions;
- conversion paths.
We use this information to understand website performance and improve our content, tour pages and customer experience.
Where required by applicable law, analytics cookies will only be activated after the visitor has provided appropriate consent.
3.4 Marketing and Advertising Cookies
Marketing cookies may be used to understand the effectiveness of advertising and provide more relevant marketing.
Depending on the advertising technologies used by Minzifa Travel, these cookies may help us:
- measure advertising campaigns;
- attribute website visits to advertising sources;
- measure conversions;
- understand whether a visitor completed an inquiry or booking-related action;
- create advertising audiences;
- limit how often advertisements are shown;
- show relevant advertisements on third-party platforms;
- evaluate marketing return on investment.
These cookies may be placed by Minzifa Travel or by third-party advertising providers.
Where required by applicable law, marketing cookies will not be activated before the visitor provides consent.
4. Similar Tracking Technologies
In addition to traditional cookies, our website may use similar technologies such as:
- tracking pixels;
- tags;
- scripts;
- local storage;
- advertising identifiers;
- conversion tracking technologies;
- web beacons;
- server-side tracking technologies.
For simplicity, this Cookie Policy may refer to these technologies collectively as “cookies.”
5. Analytics Services
5. Analytics, Advertising and Tracking Technologies We Use
Minzifa Travel currently uses analytics, tag management, advertising and conversion measurement technologies provided by Google, Meta and Yandex.
These technologies help us understand how visitors use our website, measure the effectiveness of our marketing campaigns, identify traffic and lead sources, improve our website and evaluate conversions.
Subject to applicable consent requirements, the technologies currently used on minzifatravel.com include the following.
5.1 Google Analytics
We use Google Analytics to understand how visitors interact with minzifatravel.com.
Google Analytics may help us measure information such as:
- number of visitors;
- website sessions;
- pages viewed;
- landing pages;
- time spent on the website;
- website navigation;
- device and browser information;
- approximate geographic information;
- traffic sources;
- user interactions;
- events;
- conversions.
We use this information to analyze website performance, understand which destinations and tours attract visitor interest and improve the overall customer journey.
Google Analytics may use cookies and similar technologies to collect and process information about website usage.
Category: Analytics
Where required by applicable law, Google Analytics should only be activated after the visitor has provided consent for Analytics Cookies.
5.2 Google Tag Manager
We use Google Tag Manager (GTM) to manage and deploy certain website tags and tracking technologies.
Google Tag Manager helps Minzifa Travel control technologies used for analytics, advertising and conversion measurement.
GTM itself is primarily a tag management system. However, tags deployed through Google Tag Manager may collect information and set cookies depending on their configuration.
These may include tags relating to:
- Google Analytics;
- Google Ads;
- Meta Pixel;
- conversion tracking;
- other analytics or marketing technologies implemented by Minzifa Travel.
Google Tag Manager should be configured so that tags requiring consent do not activate before the appropriate consent has been obtained where required by applicable law.
5.3 Google Ads Conversion Tracking
We use Google Ads Conversion Tracking to measure the effectiveness of advertising campaigns delivered through Google.
This technology may help us understand whether a person who interacted with a Minzifa Travel advertisement subsequently performed an action on our website.
Conversion actions may include:
- visiting a tour page;
- submitting an inquiry;
- requesting a quotation;
- submitting a contact form;
- initiating a booking-related action;
- completing another defined website conversion.
Google Ads technologies may use cookies or similar identifiers for advertising attribution and conversion measurement.
Category: Marketing / Advertising
Where required by applicable law, Google Ads advertising and conversion technologies should only activate after appropriate consent has been obtained.
5.4 Meta Pixel
We use the Meta Pixel, provided by Meta, to measure and improve advertising activities on Meta platforms, which may include Facebook and Instagram.
The Meta Pixel may help us:
- measure advertising conversions;
- understand whether visitors arrived from Meta advertising;
- understand interactions with our website;
- build advertising audiences;
- measure campaign effectiveness;
- improve advertising relevance;
- support remarketing activities where permitted.
Depending on its configuration, Meta Pixel may process information relating to:
- website visits;
- pages viewed;
- website interactions;
- browser and device information;
- conversion events;
- advertising identifiers;
- IP address or similar technical information.
Category: Marketing / Advertising
Where required by applicable law, Meta Pixel should not activate until the visitor has consented to Marketing Cookies.
5.5 Yandex Metrica
We use Yandex Metrica to analyze website traffic, visitor behavior and website performance.
Yandex Metrica may help us understand:
- number of website visits;
- traffic sources;
- pages viewed;
- session duration;
- website navigation;
- device and browser information;
- approximate geographic information;
- website interactions;
- defined conversion actions.
Depending on the configuration used by Minzifa Travel, additional website interaction measurement features may also be available.
We use this information to improve website usability, understand visitor behavior, measure marketing performance and identify opportunities to improve conversion.
Category: Analytics
Where required by applicable law, Yandex Metrica should only activate after the visitor has provided appropriate consent for Analytics Cookies.
6. How We Use Tracking Data
Information collected through these technologies helps Minzifa Travel understand the customer journey from initial website discovery through inquiry and conversion.
For example, we may analyze whether a visitor reached minzifatravel.com through:
- Google organic search;
- Google Ads;
- Facebook or Instagram;
- other social media;
- referral websites;
- direct traffic;
- another marketing source.
We may then measure whether visitors perform actions such as:
Advertisement → Website Visit → Tour Page → Inquiry → Lead
This helps Minzifa Travel understand which marketing channels and campaigns generate relevant customer interest.
We use this information for purposes such as:
- website analytics;
- conversion optimization;
- marketing attribution;
- advertising measurement;
- campaign optimization;
- improving landing pages;
- improving tour pages;
- understanding customer journeys;
- measuring lead generation.
Where permitted and technically configured, marketing attribution information may also be associated with an inquiry or CRM record so that Minzifa Travel can understand how a customer initially discovered our services.
7. Cookie and Tracking Categories
For consent management purposes, technologies used on minzifatravel.com should be classified according to their purpose.
| Technology | Provider | Purpose | Category |
|---|---|---|---|
| Google Analytics | Website analytics and visitor measurement | Analytics | |
| Google Tag Manager | Tag management and consent-controlled deployment | Essential / Tag Management* | |
| Google Ads Conversion | Advertising attribution and conversion measurement | Marketing | |
| Meta Pixel | Meta | Advertising measurement, audiences and remarketing | Marketing |
| Yandex Metrica | Yandex | Website analytics and visitor behavior analysis | Analytics |
* Google Tag Manager should not be treated as permission to activate all technologies deployed through it. Each tag managed through GTM must respect the consent category applicable to that technology.
8. Consent Requirements
Minzifa Travel should operate analytics and marketing technologies according to the visitor's cookie preferences where consent is required.
The default consent state for non-essential technologies should therefore be configured appropriately.
Before the required consent has been obtained:
Analytics
Google Analytics — Restricted / Disabled as required
Yandex Metrica — Restricted / Disabled as required
Marketing
Google Ads advertising technologies — Restricted / Disabled as required
Meta Pixel — Restricted / Disabled as required
Essential website functions
Remain available.
After the visitor provides the corresponding consent, eligible analytics or marketing technologies may be activated according to the visitor's choices.
9. Managing Your Consent
When you first visit minzifatravel.com, you should be able to choose how non-essential cookies and tracking technologies are used.
The cookie banner should provide three clear choices:
Accept All
Allows Analytics and Marketing technologies, together with Strictly Necessary technologies.
Reject Non-Essential
Allows only technologies required for the website to operate.
Manage Preferences
Allows you to choose individual categories.
Within the preference center, visitors should be able to control:
Strictly Necessary
Always active where technically necessary.
Analytics
Controls analytics technologies such as Google Analytics and Yandex Metrica.
Marketing
Controls advertising and conversion technologies such as Google Ads and Meta Pixel.
Visitors should be able to change or withdraw their choices at any time through a permanent Cookie Settings link available on the website.
10. Changes to Tracking Technologies
The technologies used by Minzifa Travel may change as our website, analytics and marketing systems develop.
We may:
- introduce new analytics services;
- replace existing providers;
- introduce new advertising platforms;
- change tracking configurations;
- remove technologies that are no longer required.
We will update this Cookie Policy and our cookie preference system where appropriate to reflect material changes to the technologies we use.
11. Withdrawal of Consent
Where cookie processing is based on consent, you may withdraw or change that consent at any time through our cookie preference center.
Changing your preferences will not affect processing that was lawfully carried out before your consent was withdrawn.
12. Browser Controls
Most web browsers also allow you to control cookies through browser settings.
Depending on your browser, you may be able to:
- block cookies;
- delete existing cookies;
- block third-party cookies;
- receive notifications when cookies are set;
- limit website tracking.
Please note that blocking certain cookies may affect how minzifatravel.com functions.
Browser-level controls operate separately from Minzifa Travel's cookie preference center.
13. Cookie Retention
Different cookies may remain on your device for different periods.
Some cookies may be deleted when your browser session ends.
Others may remain for a defined period depending on:
- their purpose;
- the technology provider;
- our configuration;
- applicable legal requirements.
The detailed cookie list in our cookie preference center should show the applicable duration for individual cookies wherever reasonably possible.
14. International Processing
Some analytics, advertising and technology providers may process information in countries outside Uzbekistan or outside the country from which you access our website.
As a result, information collected through cookies or similar technologies may be subject to international data transfers.
Further information about international data processing is provided in our Privacy Policy.
15. Do We Sell Personal Information?
Minzifa Travel does not sell personal information in the ordinary meaning of the term.
However, certain privacy laws may define some forms of advertising technology or cross-context behavioral advertising as a “sale,” “sharing” or similar regulated activity.
Where applicable law provides relevant opt-out rights, Minzifa Travel should provide users with the required controls.
16. Changes to This Cookie Policy
We may update this Cookie Policy when:
- we introduce new website technologies;
- we add or remove analytics providers;
- we change advertising platforms;
- our marketing technology changes;
- legal requirements change.
The latest version will be published on this page together with the updated Last Updated date.
17. Contact Us
If you have questions about our use of cookies or tracking technologies, please contact:
Minzifa Travel
53 Eshoni-Pir Street
Bukhara, Uzbekistan
Email: travel@minzifatravel.com
Phone: +998 93 659 11 07
Website: minzifatravel.com
For broader information about how Minzifa Travel processes personal information, please review our Privacy Policy.
Related Legal Documents
This Cookie Policy forms part of Minzifa Travel's Legal & Privacy Architecture.
Please also review:
Privacy Policy
How Minzifa Travel collects, uses, shares and protects personal information.
Terms & Conditions
Rules governing use of the Minzifa Travel website and services.
Booking Conditions
Contractual rules covering travel bookings, payments, cancellations and changes.
Data & Marketing Consent
Consent rules for optional marketing communications and relevant data processing.